HONDA PRIVACY NOTICE (UK)
Privacy Notice tells you how Honda Motor Europe Limited (“Honda”, “we”, “us”) processes your personal data when you visit a dealership, visit our Honda websites, download and use our apps, or contact Honda in relation to your Honda product, (all "Honda Contact"). This Privacy Notice also describes your personal data protection rights, including a right to object to some of the processing that Honda carries out.
What Personal Data We Collect
We process the following types of personal data:
- Contact information: such as your name, address, phone, email, and other similar information.
- Information to create a user profile: such as your username, password or PIN.
- Vehicle information: such as your Vehicle Identification Number (VIN) and date of purchase.
- Product information: such as your product id and date and location of purchase.
- Financial information: such as your bank account number, sort code and billing address.
- Details regarding your connection to the Honda Websites or Honda apps: such as your operating system; your browser type (for visits to our website); details of the device you are using (e.g. your device serial number, unique identification number and MAC address); and your approximate geographic location of connection (to the nearest city).
- Details of your visit to the Honda Websites or Honda apps: such as your time of visit; your connection length and your use of Honda Websites or Honda apps (e.g. items that you click on and requests that you make).
- Any other information you submit to us in connection with Honda Websites or Honda apps: such as signatures, photographs, opinions and your location.
Why We Collect, Use and Store this Personal Data
We collect, use and store your personal data for the reasons set out below:
- Where necessary for Honda’s legitimate interests, as listed below, and where our interests are not overridden by your data protection rights.
o to deliver the Honda Websites or Honda Apps and related services to you;
o to administer Honda Websites or Honda Apps resources;
o to allow us to improve and optimise the Honda Websites or Honda Apps and Honda products and services;
o to allow us to understand your interests and preferences so that Honda Websites or Honda Apps can be tailored to you;
o to respond to your online requests or enquiries, for example by sending you a brochure, locating your nearest Honda dealership, booking you a test drive, or arranging a service for your Honda vehicle or product.
o to notify dealers and Honda branches of any upcoming services, test drives or other appointments in relation to you or your Honda vehicle or Honda product;
o to contact you for the above two purposes (directly or through a Honda group company, a Honda authorised dealer, a relevant partner or agent) by post, telephone, e-mail, SMS or push notification;
o to ask you to provide your opinion or participate in surveys about our vehicles, products services, and dealerships;
o to respond to user questions and complaints; and
o for internal record keeping
Further information in relation to Honda’s legitimate business interest, and how we balance our interest against the privacy rights of our customers, can be provided upon request.
Honda will also convert personal data into anonymous data and use it (normally on an aggregated statistical basis) for e.g. market research and analysis, to improve the Honda Websites or Honda apps, to analyse trends and to assess the success of advertising campaigns. Aggregated personal information does not personally identify you or any other use of the Honda Websites or Honda apps.
We collect, use and store your personal data for the reasons set out below:
- Where necessary for Honda’s legitimate interests, as listed below, and where our interests are not overridden by your data protection rights.
o to deliver the Honda Websites or Honda Apps and related services to you;
o to administer Honda Websites or Honda Apps resources;
o to allow us to improve and optimise the Honda Websites or Honda Apps and Honda products and services;
o to allow us to understand your interests and preferences so that Honda Websites or Honda Apps can be tailored to you;
o to respond to your online requests or enquiries, for example by sending you a brochure, locating your nearest Honda dealership, booking you a test drive, or arranging a service for your Honda vehicle or product.
o to notify dealers and Honda branches of any upcoming services, test drives or other appointments in relation to you or your Honda vehicle or Honda product;
o to contact you for the above two purposes (directly or through a Honda group company, a Honda authorised dealer, a relevant partner or agent) by post, telephone, e-mail, SMS or push notification;
o to ask you to provide your opinion or participate in surveys about our vehicles, products services, and dealerships;
o to respond to user questions and complaints; and
o for internal record keeping
Further information in relation to Honda’s legitimate business interest, and how we balance our interest against the privacy rights of our customers, can be provided upon request.
Honda will also convert personal data into anonymous data and use it (normally on an aggregated statistical basis) for e.g. market research and analysis, to improve the Honda Websites or Honda apps, to analyse trends and to assess the success of advertising campaigns. Aggregated personal information does not personally identify you or any other use of the Honda Websites or Honda apps.
Data Retention
We will retain your personal data only for as long as we need it for Honda's legitimate interest in accordance with applicable law, or perform a service at your request, or to meet a legal requirement. At the end of the retention period, we will take steps to delete your personal data or hold it in a form that no longer identifies you.
Links to third party sites or apps
Our Website may, from time to time, contain links to and from the websites of our partner networks, advertisers and Group companies. Honda is not responsible for the content of any websites that are linked to its site. When entering a third party site or downloading a third party app, it is your responsibility to ensure that you read the privacy notice and legal terms & conditions that apply to that site or app.
Updates to this Privacy Notice
This Privacy Notice may be updated periodically. We will update the date at the top of this Privacy Notice accordingly and encourage you to check for changes to this Privacy Notice, which will be available on the Honda Online Content. On some occasions, we may also actively advise you of specific data handling activities or significant changes to this Privacy Notice, as required by applicable law.
